How we measure results
Every advertiser gets a results report 30 days after the card lands in homes. It counts only what we can measure, and it says plainly what it can't.
First results publish after our first mailing.
How we measure
Every ad has its own QR code
Each scan is logged with the time and the card it came from. The same device scanning the same code within 24 hours counts as one unique scan. Scans by bots are left out.
Visits are counted by source
Visits to a business's page that come through its QR code and visits from anywhere else (web) are counted separately and never mixed.
Every request keeps its source
Form leads, call taps and kitchen visualizer requests are logged with the same source as the visit, so each one that came through the QR code belongs to one business, one slot and one mailing.
The window is 30 days
A report covers the day the card lands in homes and the 30 days after it.
What a report contains
- Total QR scans and unique scans
- Page visits by source
- Form leads, call taps and kitchen visualizer requests
- Scans and leads per 1,000 homes
- A daily scan chart
- The pack's routes and home count
- The list of leads: date, first name and status only, never a phone number or email address
- When five or more businesses are on the card, their average, without naming any of them
Demo Cabinet Co (test)
Established pack · 6,003 homes · 8 routes
- QR scans
- 71
- Unique scans
- 58
- Leads
- 7
- Call taps
- 3
- Leads per 1,000 homes
- 1.2
QR scans per day, days 1 to 30
Routes: R066, R054, R014, R017, R031, R025, R002, R069
Attribution is per pack: every route in the pack gets the same card. This report doesn't count calls that skip the QR code or people who kept the card.
What a report doesn't count
Attribution is per pack: every route in a pack gets the same card, so results are for the whole pack, not for one route. A report doesn't count calls that skip the QR code or people who kept the card for later. And it never claims revenue or bookings we can't verify.